Referral Program Analytics Overview
The Referral Program Analytics page provides a deeper insight into the Referral program's performance. Store owners can track the following metrics.
Total Referral Orders
This is a summary of all referral orders made by store members.
Referral Revenue
- Summary of all referral orders.
Average Referral Order
- The average value of referral orders.
Lifetime Referral Order
- Summary of all orders made by referred members (initial referral orders and any subsequent orders).
Referral Traffic
- The number of unique visits to referral links.
Average Conversion Rate
- Referral Traffic divided by Success Referrals.
Total Advocates
- The number of unique advocate IDs associated with referral orders - i.e. how many unique advocates are responsible for all success referrals in a selected period.
NOTE: All analytics can be filtered using the calendar.
Top Advocates
This section shows a list of the top 10 advocates along with their success referrals, average order amount, and total order amount. The Top Advocates list is shown based on a pre-selected calendar period.
Referring Websites
This section shows a list of the top 10 referring websites along with the number of referrals that came through each website.
Total Referral Orders - Export
Store owners can export Total Referral Orders for any given period by clicking the hamburger menu (three lines) in the upper right corner.
This feature allows store owners to export a CSV of Total Referral Orders or snapshots in SVG and PNG formats. Store owners can export any period they select on the calendar.